Brand identity & packaging

VitaBites is a leading brand in the health and wellness industry, specializing in high quality nutritional supplement gummies. The company is dedicated to providing solutions for busy individuals who prioritize their well-being and seek convenient and enjoyable ways to support their overall health.

The design choices were made to be consistent with the brand’s energetic and fun character. The brand offers a range of nutritional supplement gummies that are formulated to support various health needs. Bright colors were combined with their pastel tones to highlight the ingredients of the gummies which are carefully selected and free from additives. A vibrant shade of green was determined as the brand’s primary identity color and was frequently utilized. Easy-to-read typefaces were selected to achieve a clean appearance. To infuse vitality into the packaging, hand-drawn illustrations¬†were incorporated in a modern way.