Oggy Eyewear
Creative direction, brand identity, packaging and social media design
Oggy Eyewear designs vibrant sunglasses made from the highest quality materials for both children and adults. The brand was established based on the founder, Oya’s son’s needs. When her son reached the age where he could wear glasses, she searched for a pair offering a quality combination of frame and lenses, but unfortunately, she couldn’t find a product that met her expectations. However, this experience gave her the opportunity to create an eyewear brand that offers high-quality, ergonomic, timeless, and fun glasses for children.
Inspired by this story, I aimed to design a brand that is both fun and premium. The biggest challenge in this project was to create a visual identity that would appeal to both children and adults. To achieve this, I decided to use vibrant colors and playful patterns in a balanced way. They capture the attention immediately and help the brand stand out among its competitors. The logo features a dynamic handwritten style with a distinctive initial, allowing people easily recognize the brand.
