Matterdays
A preventative pet wellness brand that transforms daily supplementation into a simple, trackable ritual of care.
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Matterdays is a preventative pet wellness brand built around the belief that every day matters. The name became the foundation of the concept, inspiring a calendar-based system that transforms daily supplementation into a meaningful ritual of care.
The brand offers an all-in-one supplement for cats and dogs designed to prevent health issues before they begin to show, shifting the narrative from reactive treatment to proactive wellness. I translated this idea directly into the packaging design by creating a resealable pouch that functions not only as a container, but also as a built-in tracking tool. A calendar grid is printed on the pouch, allowing pet owners to mark each day they administer the supplement, reinforcing consistency and habit-building. Each grid can be used traditionally or divided into two for extended use, making the packaging interactive, practical, and long-lasting. For subscribers, an optional airtight canister provides a refined storage solution that preserves freshness while elevating the everyday experience. Visually, the brand is anchored in a signature green that represents health, growth, and longevity, supported by uplifting blue and warm yellow accents that add optimism and approachability.
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