Client: MAGS Skin
Sector: Wellness & Beauty
Services: Brand identity & packaging design
Motion and 3D Design: Murat Kaan Öztürk
Photography: The Unwelcome Corp.
A refined, minimalist brand identity and packaging system was created for MAGS Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness-conscious audience.
The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom-inspired logo represents magnesium’s elemental power.
The packaging features a dual-layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand’s first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. The spray bottle features the same minimalist branding, combining aesthetic appeal with ergonomic design and a textured finish that offers a premium, tactile experience.
“We searched forever for someone like Gamze. Someone who just gets it. She’s not only insanely talented and creative, but she truly understands a brand’s vision and brings it to life in a way that feels effortless. She’s fast, easy to work with, and an absolute dream collaborator. If branding and creativity matter to you, she’s the partner you want.”
Christine Widga
Co founder, MAGS Skin
