Homi Home Fragrances

Brand identity, packaging and web design

With a focus on creating a harmonious ambiance, HOMI offers carefully crafted room sprays that uplift moods and evoke a sense of serenity. Each product is thoughtfully blended to deliver a unique experience, from fresh linen to midnight rain, to create a calming and refreshing atmosphere.
The goal of the visual identity design was to create a high quality yet accessible brand look. Hand painted watercolor textures, combining with serene colors, were used as packaging background to emphasize the brand’s calming and elegant character and reflect its premium quality. 
Minimalistic typography choices promote the idea of purity. The variations of the logo allow it to be easily used on various mediums.