Woof Bites

Brand identity & packaging

Woof Bites is a new dog treat brand specialized on producing nutritional 100% meat based goodies. They aim to enter the market with an eye-catching and playful packaging design for their top quality treats.

Hand-written typeface is used for the brand logo as well as background for the package. Playful pattern and a smiling dog illustration evoke positive feelings. Two different color combinations are used for each variety of treats with a complimentary color of sky blue.