Client: Shyne
Sector: Food & Beverage
Services: Creative Direction, Visual Identity & Packaging Design
Shyne is a wellness drink that merges beauty and nourishment, blending fruit extracts with collagen, hyaluronic acid, and vitamin C to support glow and vitality from within. The main challenge in this project was finding the right balance between the clean, minimal aesthetic of skincare and the lively, colorful character of a beverage brand.
To achieve this, I decided to use soft pastel colors to create a light, minimal base and added a bold signature graphic in a striking color to bring energy and focus. Pairing this vibrant graphic, which symbolizes radiance and inner beauty, with clean typography and structured layouts made the brand more sophisticated and recognizable. The logo features an elegant serif typeface with subtle modern refinements, reflecting confidence and purity while maintaining a contemporary style. A palette of warm, radiant tones capture the freshness of fruits and the natural glow of healthy skin, bringing together the ideas of energy, wellness, and beauty.
