Caviar Market

 

Brand identity

Caviar Market is a family-owned luxury seafood brand, mainly providing high quality caviar selections. With over 30 years of expertise, they blend tradition with contemporary appeal for the modern consumer. They were looking to rebrand their overall identity to facilitate expansion online and beyond. The primary goal of this rebranding effort was to set themselves apart from competitors and establish a strong presence as the premier luxury brand in the market.

 

My aim was to design a logo that balances tradition with modernity. The new logo features an abstract sturgeon symbol intertwined with the brand’s initials, creating a powerful high-end brand look while maintaining a traditional aesthetic. The classic elements like stripes and script typography choices capture the essence of the brand’s superior quality. A rich and vibrant color palette was selected to convey a sense of freshness and vitality. Drawing inspiration from the ocean’s depths, the blend of navy and turquoise infuses the brand with a touch of timeless elegance.​​​​​​​

 

Caviar Market’s brand identity is a testament to how traditional elements can be seamlessly integrated into modern design.